Dr. Niemann provides many years of expertise in international sports and entertainment. After studying business administration and psychology at the LMU in Munich the marketing expert completed his doctorate in journalism and communication science at the University of Salzburg. During his studies he worked for Springer-Verlag in New York and Bertelsmann AG in Guetersloh.

    He started his career in entertainment at the Kirch Group and in the program management of the TV station ProSieben. Subsequently, as Vice President Sales at Fremantle Media (RTL Group), he was responsible for sales in German-speaking Europe, Italy, Eastern Europe and Russia. He then became General Manager at SONY Pictures Television International. In this position, as network CEO, he managed two pay TV channels, AXN and ANIMAX, in German-speaking Europe. At Yahoo Germany he was Head of Media, Content and Programming.

    Robert Niemann started his career in soccer in 2008 as Chairman of the Board / CEO of DFL Sports Enterprises GmbH in Frankfurt. There he was responsible for the worldwide sales and marketing of all tv & media rights, sponsoring and digital rights of BUNDESLIGA. In 2010 Robert Niemann took over the sole management as CEO of TSV 1860 Muenchen. Since 2014, he has been a consultant for FIFA in Zurich, currently in the Professional Football Department. In addition, he was the worldwide exclusive marketing partner of the three-time world goalkeeper OLIVER KAHN, former captain of FC Bayern Muenchen and the German national team. Oliver Kahn has been on the board of directors of FC Bayern Muenchen AG since January 2020. Since summer 2019, Robert Niemann has also been working with the German record-breaking national player Lothar Matthaeus.

    Dr. Niemann teaches sports management at the University of St. Gallen in Switzerland and was founding director of the “Institute of International Football Management” in Munich. In 2013 he was appointed professor for sports management at the University of Applied Management in Munich.

    Dr. Niemann gained experience in the investment industry as shareholder and board member for sales and marketing at VICTORY Media AG. The VICTORY Media Group launched a total of 23 media funds with equity capital of half a billion Euros. In 2016 he was a founder of the first sports investment fund in Germany. Since 2019, Dr. Robert Niemann has also works as a senior advisor with a focus on sports investment for the American M&A company Lincoln International AG.

    Robert Niemann is married and lives with his wife and 4 sons in Munich.


    In his more than 20-years management career Dr. Niemann has held C-level positions and management responsibility with top international corporations.



    We accompany projects with scientific methodology and offer empirical evaluations of brands.



    Soccer in the USA with Robert Niemann

    Servus TV: “Sport & Talk aus Hangar Sieben”

    Dr. Robert Niemann is an experienced speaker and panelist at companies, trade fairs and congresses. He has already had several live television appearances. His lectures focus on the topic of sports investments. He holds his lectures in German and in English.