• Activities


There is hardly any other economic sector that has experienced such a rapid upswing
and growth in recent years as Privat Equity.

Investors have recognized the sports and entertainment sector as high-yield asset classes; these sectors offer promising investments.

NIEMANN also invests directly in companies and projects itself, drawing on its many years of experience in structuring and financing international projects.

At the end of the 1990s, the VICTORY Media Group, with Dr. Niemann as shareholder and board member for marketing and sales, launched 23 media funds with equity capital of approximately €500 million.

In 2017, NIEMANN initiated one of the first sports investment funds in Germany with BAFIN approval. Distribution partner was Bankhaus Donner & Reuschel with a target volume of €200 million.

Since 2019, Dr. Niemann has been a Senior Advisor focusing on Sports Investment for the American M&A firm Lincoln International AG in Frankfurt.

Since 2020, Dr. Niemann is Senior Advisor at FalkenSteg in Frankfurt in the areas of financing and private equity.

NIEMANN is an expert and consultant for international private equity and advisory firms.


Sales & Marketing

Sales and Marketing are the central source of turnover and cash flow in commercial operations.

Strong sales and marketing performance is essential for economic growth
and successful investments.

Dr. Niemann serves his investments with a wide range of experience in the field of dealmaking, branding, rights and technology.

NIEMANN markets personalities from sport and entertainment in a 360° approach.

Sports Rights, Monaco
TV/OTT Rights, Cannes
Medientage München 2021
SportWorld - Best Newcomer Award


Based on Dr. Niemann’s experience, NIEMANN advises his investments, clients
and athletes as well as personalities.

The special fields of the consulting services include:

  • Definition of strategies and positioning for brands and communication.
  • Transfer and use of classic TV know-how for new online, mobile and video-on-demand services.
  • System architecture, operation and marketing of multimedia platforms.
  • Digital Transformation.