• Sports

Football

Robert Niemann has been active at all levels of the international football business since 2008. NIEMANN works with associations, leagues, clubs and athletes. Starting as Chairman and CEO of DFL Sports Enterprises GmbH, Dr. Niemann managed the worldwide marketing of all TV & media rights, sponsorship and digital rights of the BUNDESLIGA. In 2010, he took over the management of TSV 1860 Munich. Since 2014, NIEMANN has been a consultant to FIFA, the world football association, currently in the Professional Football Department.

For years Niemann was the worldwide exclusive marketing partner of the triple world goalkeeper Oliver Kahn, former captain of FC Bayern Munich and the German national team. Since summer 2019, he has also been marketing the German record national player Lothar Matthäus.

References

FIFA
Professional Football Department
Bundesliga
Worldwide
Sales & Marketing
TSV 1860
Management
Professional Club
Oliver Kahn
Worldwide
Sales & Marketing
Goalplay
Worldwide Sales

Sports Investments

Dr. Robert Niemann is specialised in Sports Investments:

TECHNOLOGY
Data, streaming, sports betting, AR/VR and automated video production

MEDIA RIGHTS
Acquisition, sale and distribution of all relevant media, audiovisual and IP rights.

SPONSORING
Evaluation, acquisition and exploitation of sponsorship rights to competitions, venues and athletes.

CLUBS AND STADIA
Financial advice to investors and shareholders of clubs and sports properties.

Follow a manual added link

Brands

Dr. Robert Niemann is an expert in the field of brand management. He focuses on personalities and brands in football.

Global brands in football – What distinguishes ManU, FC Barcelona or Real Madrid?

Servus TV: “Sport & Talk aus Hangar Sieben”

Fascination Bundesliga – Status Quo and international perspectives

Lecture at Audiovisual Media Days 2009 by Dr. Robert Niemann, DFL Sports Enterprises