• Robert Niemann

    Dr. Niemann verfügt über eine langjährige Expertise im internationalen Sport- und Entertainment.


Dr. Niemann provides many years of expertise in international sports and entertainment. After studying business administration and psychology at the LMU in Munich the marketing expert completed his doctorate in journalism and communication science at the University of Salzburg. During his studies he worked for Springer-Verlag in New York and Bertelsmann AG in Guetersloh.

He started his career in entertainment at the Kirch Group and in the program management of the TV station ProSieben. Subsequently, as Vice President Sales at Fremantle Media (RTL Group), he was responsible for sales in German-speaking Europe, Italy, Eastern Europe and Russia. He then became General Manager at SONY Pictures Television International. In this position, as network CEO, he managed two pay TV channels, AXN and ANIMAX, in German-speaking Europe. At Yahoo Germany he was Head of Media, Content and Programming.

Robert Niemann started his career in soccer in 2008 as Chairman of the Board / CEO of DFL Sports Enterprises GmbH in Frankfurt. There he was responsible for the worldwide sales and marketing of all tv & media rights, sponsoring and digital rights of BUNDESLIGA. In 2010 Robert Niemann took over the sole management as CEO of TSV 1860 Muenchen. Since 2014, he has been a consultant for FIFA in Zurich, currently in the Professional Football Department. In addition, he was the worldwide exclusive marketing partner of the three-time world goalkeeper OLIVER KAHN, former captain of FC Bayern Muenchen and the German national team. Oliver Kahn has been on the board of directors of FC Bayern Muenchen AG since January 2020. Since summer 2019, Robert Niemann has also been working with the German record-breaking national player Lothar Matthaeus.

Dr. Niemann teaches sports management at the University of St. Gallen in Switzerland and was founding director of the “Institute of International Football Management” in Munich. In 2013 he was appointed professor for sports management at the University of Applied Management in Munich.

Dr. Niemann gained experience in the investment industry as shareholder and board member for sales and marketing at VICTORY Media AG. The VICTORY Media Group launched a total of 23 media funds with equity capital of half a billion Euros. In 2016 he was a founder of the first sports investment fund in Germany. Since 2019, Dr. Robert Niemann has also works as a senior advisor with a focus on sports investment for the American M&A company Lincoln International AG.

Robert Niemann is married and lives with his wife and 4 sons in Munich.


In his more than 20-years management career Dr. Niemann has held C-level positions and management responsibility with top international corporations.


DFL Sports Enterprises Vorsitzender der Geschäftsführung
DFL Sports Enterprises
Chairman of the Board
TSV 1860 München CEO & Geschäftsführer
TSV 1860
YAHOO! Deutschland Head of Media, Content & Programming
YAHOO! Germany
Head of Media, Content & Programming
SONY Pictures Television General Manager AXN & Animax
SONY Pictures Television
General Manager
AXN & Animax
Fremantle Media (RTL Group) Vice President Sales
Fremantle Media
(RTL Group)
Vice President Sales
ProSieben Media Programmdirektion des Senders ProSieben
ProSieben Media
at ProSieben
Victory Media AG Vorstandsmitglied Marketing & Sales
Victory Media AG
Board member Marketing & Sales
Kirch Gruppe Projektleiter & Sales Executive
Kirch Group
Project Manager &
Sales Executive
Springer Verlag Marketing Trainee New York, USA
Springer publishing house
Marketing Trainee
New York, USA
Roland Berger Consultants Consultant Trainee
Roland Berger Consultants
Consultant Trainee


We accompany projects with scientific methodology and offer empirical evaluations of brands.


Dozent an der Hochschule Str. Gallen (HSG) in Kombination mit Schalke 04: C.A.S. Sportmanagement
Lecturer at the University of St. Gallen (HSG) in combination with Schalke 04: C.A.S. Sports Management
Lecturer at the Business School of the European University, Munich Sports Management
Gründungs-Direktor des „Instituts für Internationales Fußballmanagement“ an der privaten Hochschule Campus M21, München
Founding director of the "Institute for International Football Management" at the private university campus M21, Munich
Experte für Fußball & Medien am „Institut für Fußballmanagement“ (IUNworld), München
Expert for football & media at the "Institute for Football Management" (IUNworld), Munich
Professor für Sportmanagement an der privaten Hochschule für angewandtes Management, München
Professor of Sports Management at the private university for Applied Management, Munich
Internationale Filmschule Köln: Dozent für Mobile Content
International Film School Cologne: Lecturer for Mobile Content
Hochschule für Fernsehen und Film (HFF) München: Dozent für Produktion & Medienwirtschaft
University of Television and Film (HFF) Munich: Lecturer for Production & Media Economics
Universität Salzburg: Promotion in Publizistik & Kommunikations-wissenschaften
University of Salzburg: PhD in Journalism & Communication Sciences
Ludwig Maximilians Universität München: Studium der Betriebswirtschaftslehre mit Nebenfach Psychologie
Ludwig Maximilians Universität Munich: Diploma in business administration with a minor in psychology


Soccer in the USA with Robert Niemann

Servus TV: “Sport & Talk aus Hangar Sieben”

Dr. Robert Niemann is an experienced speaker and panelist at companies, trade fairs and congresses. He has already had several live television appearances. His lectures focus on the topic of sports investments. He holds his lectures in German and in English.

  • Dr. Robert Niemann, internationales Sport-Management und Vermarktung