"We combine the fascination of Football with the DNA of modern Entertainment."

Dear clients, partners, business colleagues,

The company's history dates back forty years to my father, the publisher Peter Niemann, who discovered the medial combination of sports and entertainment and put it into journalistic practice. Today, I still follow our claim: "We lead creativity into profit!" We are a team of highly qualified and upright people, combining creativity with sustainable corporate leadership, which leads to commercial success - and this based on social commitment, professional expertise, and firmly founded on science. These are the values I want to pass on to the next generation.

Warmly, Dr. Robert Niemann


Our Services:

Science & Research

Dr. Robert Niemann is executive director of the Institute of International Football-Management. His interdisciplinary academic approach, combined with teaching and research expertise, is available to our clients for each of their projects and automatically flows into our daily work. We are keen to manage and represent special projects with a scientific background, or empirical study in collaboration with the Institute for Football-Management.

Consulting & Management

We advise on international footbal-management for federations, leagues an clubs. This also includes conception and activating of sponsorships in football. A key area of our consulting is in the transfer and implementation of classic TV know-how for new online, mobile, and VoD services. Building on this, we offer consulting services for system development, together with the operation and marketing of multimedia platforms.

Brand Management & Rights Exploitation

NIEMANN International has versatile experience in dealing with brands, especially when it comes to the worldwide marketing of international football. We manage the licensing of exploitation rights, sponsorship and ticketing. We likewise evaluate and exploit the resulting media performance.


NIEMANN International invests in the football and media sectors. We have many years'experience in the structuring and financing of international sports and media projects. NIEMANN International partners with international private equity companies.


Your Advantages

"We know the roots of Content and offer you secure support into the Sport's & Media's digital Future"

  • 40 Years' experience in the international football & media sectors
  • International football management for federations, leagues and clubs
  • Entrepreneur with a wealth of corporate experience
  • Interdisciplinary-academic education and active teaching
  • Solid understanding of journalism and an instinct for content
  • Experience since the beginning of media digitalization and its contents
  • Know-how of classic TV and digital services applications
  • International project management and customer support
  • Financing and participating investment in media projects and companies


70s - Classic print titles for sporting events and mass themes with innovative distribution.

In the early 70s, Peter Niemann laid the foundation for our corporate group. Sports was the very first theme and proved itself to be a high-growth, journalistic commodity for the publishing business.
Franz Beckenbauer's book on the 1974 Soccer World Cup in Germany was a huge success. Over 300,000 copies sold in only a few weeks! This title was exclusively sold with coffee by Eduscho, and advanced to become a bone of contention in the "Coffee Roaster" lawsuit, paving the way for additional products in the German coffee market!
Crossword encyclopedias were likewise a strong mass theme, and, with over 2 million copies sold, were an established success story, spanning decades.
A broad range of children's products, including painting books, game compilations and song books, rounded off the publishing program, which was distributed by in-house publishing representatives in Germany, Austria and Switzerland, as well as licensed to various partners.


80s - The decade of change:
company restructure and the leadership

The publishing program continued to focus on sports themes and was expanded by the addition of textbooks and tutorials, as well as art books. Digital crossword puzzles on diskette were the company's first digital publications.
In 1982, the German and Swiss publishing companies were sold. Shortly thereafter, Peter Niemann fell ill, and Robert Niemann joined the family business. Father and son bought the publishing company Varia Press AG in Zurich, and released a new publishing program.
Robert Niemann produced the Art volume "Plakate aus alter Zeit" (Posters from Times Past), which was printed by Bertelsmann in Gütersloh. With Pronto Verlag, he published a text book written by his mother: "Kompaktkurs Englisch" (English Compact), which was licensed to Munich based Oldenbourg Verlag, and published in several editions.


90s - Beginning of digitalization and crossmedia marketing:
Print, Online and CD-Rom.

The media branch went digital and the international cross marketing of content began. Robert Niemann, who had been working for the Springer Verlag in New York, brought these experiences into his own company. The print selection was expanded by the addition of digital titles.
Digital, interactive crossword puzzles were published on diskette and CD-ROM by the Rossipaul Verlag, as well as Markt & Technik. Via BTX, the first time crossword puzzles could be solved online – as pay-content; Distribution partner was 1&1 in Montabaur.
Robert Niemann then established his media consulting business, representing such clients as the Semper Opera in Dresden, and the NDR Broadcasting Company in Hamburg as part of public ARD, on their theme "20 Years of Sesame Street". He also was advising on the sale and marketing of children's tv programs for the Victory Media Group. After the unexpected death of his father in 1996, Robert Niemann took over leadership of the corporation.
From Publishing over Film and TV Content to Sports – all digital!


2000s - Film, TV and Entertainment.

Investment in the Victory Media Group opened the door to the world of film and TV programs, combined with their worldwide sales and marketing.
International co-productions of children and family entertainment with major networks and star ensembles were soon to follow.
Robert Niemann, as Vice President of Sales with the RTL Group's subsidiary, Fremantle Media, gathered further international sales expertise in the marketing of such TV formats as "American Idol" and celebrities as "Jamie Oliver".
As general manger for SONY Pictures Television International for German Speaking Europe, Robert Niemann launched the Pay-TV networks AXN and ANIMAX including programming, media sales as well as online and mobile components.
For the German BUNDESLIGA Soccer League, Robert Niemann, in his role as managing director, founded the worldwide marketing subsidiary DFL Sports Enterprises, and doubled the company's worldwide revenues.
Robert Niemann was sole managing director of the traditional Munich based footballclub TSV 1860 Munich and concluded numerous sponsoring contracts.


2010 – Sports & Entertainment

I never give up!

In his TV casting show, the German national ex-goalie Oliver Kahn was looking for new soccer talent. The audience was interactively involved in the voting process via the Internet platform "Fanorakel.de". Fans could cast their votes, evaluate the performance of the candidates, and thus play a major role in deciding their future.. NIEMANN International was holding the exclusive marketing and merchandising rights to this format.


The swarm is always right! The aggregate opinion of the fans and the opportunity of live-evaluation of soccer are the innovative key functions of the Fanorakel.de Internet platform. During the 2010 World Cup, in cooperation with ZDF, 3 million users visited the Fanorakel website, representing a total of 20 million hits. NIEMANN International was owning a stake in Fanorakel GmbH, together with Oliver Kahn, and others.


Online ticketing in the Cloud. Arenatixx offers all the benefits of a web-based ticketing solution in five languages for sports clubs, or the operators of sporting venues. The very first clients were FC Bayern in the Allianz-Arena, and SRO Racing for the global GT1 and GT3 racing series. NIEMANN International is global sales partner of Arenatixx.

Network 90:

Network 90 is a private Internet network for soccer professionals, accessible by invitation only. This is where players, managers and functionaries can exchange information in confidence, by means of Network 90's internal transfer platform. NIEMANN International was a partner in the financing and marketing of Network 90.

YAHOO Deutschland:

Robert Niemann was a consultant on the tendering process for the rights to the German BUNDESLIGA soccer league and interim manager for the Yahoo Screen project: the web-financed AVoD platform with professional TV content, and exclusive original productions on Yahoo!

Sven Hannawald:

NIEMANN International took over the management and marketing of Sven Hannawald. As a ski-jumping champion and expert, Sven is active with Yahoo and SKY on screen. His book is published by Zabert Sandmann Verlag and was issued in autumn 2013.


NIEMANN International is currently developing an interactive platform for sports entertainment content and transaction-functionality. Content will be offered via online and mobile devices, per Smart-TV, on demand, as well as linearly.











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